What is it about an oval cut that makes it the best choice for your diamond ring?
Of all the different diamond cuts there is one that has a special charm for a diamond ring. That is where an oval cut shines brightest as something out of the ordinary and can bring you an extraordinary looking piece of jewellery.
There has always been a move to go beyond the simple but classic look of a round cut diamond. The popularity of the different diamond cuts grew considerably over the years.
These variations have distinct stories of innovation and a wish to expand the craft of diamond cutting.
Round Cut to Round Cut Brilliant
The original diamond cuts were limited in nature.
The first of the cuts was the round cut. This began as far back as 1650 with the Mazarin cut which was transformed through the 1700’s with the Portuguese Peruzzi cut and became the modern day Tolkowsky cut in 1919.
This revolutionised the way diamonds were cut.
The young Tolkowsky is said to have wandered London streets asking passers-by to choose the most appealing diamond from his small set of samples. With the ‘person on the street’ opinions and preferences, he was able to work in his family’s business and devise the proportions for the best-looking diamonds.
As a mathematician, he was able to use applied mathematics and physics to prove how to achieve this ‘ideal’ looking diamond. The results were the most beautiful of all diamonds.
Where diamond cuts can take you
A diamond cut is basically how well a diamond has been cut and polished. It doesn’t have anything to do with the shape of the diamond – such as pear or oval – it’s only about how symmetrical, well-proportioned and the quality of the polish.
Diamond cuts are all about making the most of each feature and creating a special overall brilliance of the diamond.
Oval cut diamonds are part of the round series of cuts and have a special place as one of the most sought after brilliant cuts in that series. When these diamonds are of a high colour grade, they are renowned for their ability to reflect the light in the most stunning way.
The benefits of an oval cut diamond
As with the other round cut and elongated diamonds, the oval cut adds a stylistic touch whilst making the fingers of the wearer appear more slender and elegant. This is how and why an oval cut diamond ring grew in popularity.
The oval cut design was a 1960’s innovation from the leading Russian diamond cutter at the time, Lazare Kaplan. He gained great admiration for his method of splitting a larger rough stone into several smaller ones with one precision strike. It was the introduction of the oval cut though that changed the way diamonds were presented throughout the world.
Whenever you buy oval cut diamonds in Melbourne or throughout Australia, make sure you are talking to a jeweller you can trust.
You need to see someone who is happy to explain the benefits of each of the diamond cuts without any of that pushy sales talk.
That’s where Franco Jewellers are the team to remember.
It always pays to go to Franco Jewellers
With Franco Jewellers, you’ll always know that the diamond ring you choose is of the highest quality, the very best craftsmanship and one you can treasure for all the years to come.
Enjoy the special one on one customer service that shows you how special you are.
Talk to Franco Jewellers today – because you can and because you’re worth it.
Cushion Cut Diamonds
The Charm of a Cushion Cut Diamond
Imagine a diamond that looks like crushed ice crystal.
That’s the magic and charm of a cushion cut diamond.
This one of the classic diamond cuts, but one with a special character that is all its own. Whatever the shape of the diamond on the diamond ring, it is the diamond cuts that mean more than anything.
With a cushion cut diamond, you have the elegance and sophistication of an Art Deco look from the 1920’s. All the nostalgic charm and the sense of adventure is captured in the elaborate look of the cushion cut. It’s no wonder that it was used as the spectacular engagement ring in the film ‘The Great Gatsby’.
Is the shape or the cut of the diamond more important?
The cut of a diamond is the be-all and end-all of it. A poorly cut diamond will never really be worth as much as a well cut diamond no matter how much colour or trickery is used to disguise any mistake.
Diamond cuts are all about the modifying the shape of the diamond into a special symmetrical arrangement. The precision of a cushion cut gives your diamond ring a character all its own.
Wouldn’t it be great to have a trusted jeweller who could take you through all the ins and outs of the different diamond cuts so you could have the perfect engagement ring?
There is!
Franco Jewellers are different to other jewellers.
With Franco Jewellers, you’ll always know that your diamond ring is of the highest quality, the very best craftsmanship and one you can treasure for all the years to come.
Enjoy true one on one customer service.
Talk to Franco Jewellers today – because you’re worth it.
The Beauty of a Round Brilliant Cut Diamond
A diamond cut has nothing to do with the shape of the diamond. It’s all about how well it has been cut and polished. It needs to be symmetrical and perfectly proportioned.
It may seem strange, but the way a diamond is cut is crucial. Any mistake or miscalculation will affect the value, the look and the brilliance of the diamond.
It is most important when it comes to round brilliant cut diamonds. Though it’s true that round diamonds are uniform in their shape, there is a huge difference between a well cut diamond and one that is poorly cut.
The skill behind a round brilliant cut
Diamond cuts are the modifying of the diamond into a symmetrical arrangement. The more precise each cut, the more that diamond is worth. This where the skills of the diamond cutter come into it.
The cutter has to take into account more than just the shape and size of the crystal. After careful consideration of all the different elements, they can make the best choice of cut.
Round brilliant cut diamonds have a circular shape from above and a cone-shaped bottom. This is the most timeless and iconic of all the diamond cuts.
There is more to a diamond ring than just the crystal and the setting.
If only there was a trusted jeweller who could take you through all the pros and cons of the different diamond cuts?
There is!
Franco Jewellers are different to other jewellers.
With Franco Jewellers, you’ll always know that the diamond ring you ultimately choose is of the highest quality, the very best craftsmanship and one you can treasure forever.
Enjoy true one on one customer service.
Talk to Franco Jewellers today – because you’re worth it.
What are the different diamond cuts and what do they mean to you?
Which of all the different diamond cuts will work best for your diamond ring?
As a symbol of love, a diamond ring is the ultimate.
A diamond is an exquisite stone that is both magical and mesmerising.
The special thing about a diamond is the way it plays with the light and can play with your heartstrings every single day for all the years to come. It’s no wonder a diamond ring is the most treasured piece of jewellery.
That magic is brought out using the precision of special diamond cuts.
Why diamond cuts are crucial
You may not know what a diamond cut is but each cut of a diamond is crucial to its appearance, its performance and its overall value.
Any mistake or miscalculation in any of the diamond cuts and the result can make that precious stone even more valuable or virtually worthless.
There is a great deal resting on the design of the cut and the skills of the diamond cutter.
Any flaw in how symmetrical and properly proportioned each cut is will only detract from the look of the diamond and cut its value.
You could be forgiven for thinking that most diamonds are perfectly cut or they wouldn’t be crafted into a diamond ring. Sadly, that is not the case.
The trouble with poorly cut diamonds
Just how well a diamond has been cut and then polished is more important than the colour, clarity and even the carats of the diamond.
It’s something like making a dress from the most expensive silk material. If that material is poorly cut and put together, then you have a dress that fits badly and looks worse than a well-made dress of inferior fabric.
You also have the issue of wasted material from incorrect cutting and poor design.
Those issues are part of why poorly cut diamonds look less appealing and there has been unnecessary waste material throughout the diamond cutting process.
Even though you may not be a trained diamond grader, it is worth looking at a number of different diamonds to see the elements of clarity and symmetry with your own eyes.
This can help you gain first-hand experience in what you can expect when you come to buying your own diamond ring.
With the wrong cut – the best things about the Carat, Colour and Clarity of the diamond go flying out the window.
The difference in diamond cuts and what they mean to you
It’s important to remember that diamond cuts and the shape of the diamond are not related.
Diamond cuts are all about the symmetry, proportion and the final quality polish.
When it comes to cuts, you have a wealth of choice, including;
- Round
- Oval
- Pear and Princess
- Radiant and Heart
- Cushion
And others such as Asscher, Marquise and Emerald cuts.
Let’s look at one of the cuts that are making a serious comeback in the latest fashion of diamond rings.
The sophistication of the Cushion Cut
The special pillow shape of the cushion cut is a cross between the oval shape and the old mine cut. There are many variations of the cushion cut such as the modified brilliant-cut that creates a ‘crushed ice’ effect by using an added row of facets.
The cushion cut is considered a vintage cut these days. It has an Art Deco feel that conjures up the opulence and grandeur of the 1920s. No surprise that the diamond ring in the film of the Great Gatsby was – yes – a cushion cut diamond ring.
The extra facets mean the diamond can give off more light and sparkles. It can even show a soft medley of colours in a kaleidoscopic way.
A well designed and executed cushion cut is increasing in popularity.
An established jeweller that’s a cut above the rest
A diamond ring is a timeless symbol of love and it is an investment too.
You don’t have to know everything about diamonds, diamond cuts and the intricacies of what makes a diamond ring special.
It is better to go an experienced and trusted jeweller. Finding someone who is more than happy to take you through the ins and outs of everything involved in finding the perfect diamond ring is priceless.
That’s where Franco Jewellers are the leading name in Melbourne jewellers. There is no pushy salesmanship and tricks or gimmicks. It is a genuine love of providing the finest jewellery that is the cornerstone of everything they do.
With Franco Jewellers, you can be sure that your diamond ring will be of the highest quality, the very best craftsmanship and one you can treasure for a lifetime.
Enjoy their special one-on-one customer service that shows you how special you are.
Talk to Franco Jewellers today – because you can and because you’re worth it.
What is the importance of diamond cuts to the quality and look of your diamond ring?
Almost everyone would love a diamond ring. The sparkle, the magic, the mystery is all there in that special stone. How important are diamond cuts to the style and beauty of your diamond ring?
Most people would struggle to tell the difference between a well-cut or cheaply made diamond. It’s all about a special thing called diamond cuts.
What exactly are diamond cuts?
A diamond cut is basically how well a diamond has been cut and polished. It doesn’t have anything to do with the shape of the diamond – such as pear or oval – it’s only about how symmetrical, well-proportioned and the quality of the polish.
The way a diamond is cut is of the most importance. Diamond cuts affect the overall brilliance of the diamond. If it is poorly or disproportionately cut, the diamond will be less luminous and poorer in value.
Cut is probably the most important of the 4Cs (that’s Cut, Carat, Colour and Clarity).
Any mistake in the cut can and will damage the value and look of the diamond.
This is particularly true with round diamonds. Even though they are all uniform in their shape, there can be a huge difference between a well-cut diamond and a poorly cut one.
For example, while one diamond may have a higher colour grading than another one, it will be the latter that looks more beautiful and brilliant if the diamond cut is done well and the first diamond is cut badly.
Diamond cuts are the make or break of the diamond itself.
The changes to diamonds and diamond cuts
The history of diamond cuts has been traced right back to the Middle Ages.
Using a special theory as the basis for diamond cutting didn’t fully develop until the start of the 20th Century. Creation and innovation in the design continued to develop over time until the present day. This has meant a whole variety of unique diamond cuts have emerged.
The diamond cut is the process of modifying and shaping the diamond crystal in a symmetrical arrangement. The skills of every diamond cutter include finding the best choice of cut after considering key factors, such as the shape and size of the crystal.
With the advances in technology such as laser cutting and using computer design, there are now diamond cuts whose complexity, aesthetic appeal, and reduction in waste were unthinkable in years gone by.
The growing popularity of the different diamond cuts
The most popular of diamond cuts is the modern round brilliant. The arrangements and proportions have been perfected by special analysis.
The round brilliant cut is made on a round stone with 58 facets.
A single cut is a simpler form of a round diamond cutting and is done with only 18 facets. Any other style of diamond cuts than the round brilliant or single cuts is called a fancy cut, or sometimes, a fancy shape.
Fancy cuts come in a variety of shapes, most of these resulted from the round brilliant.
The cut of a diamond is evaluated by specially trained graders. Higher grades are given to stones which have a symmetry and the proportions that are closest to the particular benchmark or ‘ideal’. It is this ideal the dictates the proportions and angles and the excellence of the polish.
The strictest standards are applied to the round brilliant cut; although its facet count does not vary, its proportions can.
Beware the diamond buyer
It can be easy to be tempted by the simple look of a diamond. They are a sparkling, dazzling and almost hypnotic gem.
You need to be aware of the pitfalls in buying just any diamond or diamond ring.
For example, the majority of fancy shaped diamonds on the market are usually poorly cut. Your chances of finding a truly well-cut diamond in a store are sadly, very limited.
That’s where you need to see a trusted jeweller – one who is happy to take you through all the pros and cons of the different diamond cuts without pushing you to buy.
That’s where Franco Jewellers stands out from the crowd.
Why it pays to go to Franco Jewellers
With Franco Jewellers, you’ll always know that the diamond ring you choose is of the highest quality, the very best craftsmanship and one you can treasure for all the years to come.
Enjoy the special one on one customer service that shows you how special you are.
Talk to Franco Jewellers today – because you can and because you’re worth it.
Your best chance for the best jewellery
Why a Fine Jeweller is a precious thing
Having the chance to enhance your life is a precious thing.
That’s why the art of fine jewellery becomes something to treasure.
There are some common mistakes that people can make when it comes to jewellery.
Let’s take you through a few so you can avoid the pitfalls and problems and find your way to a wonderful world of exquisite items.
The best steps to your best jewellery:
- Do your homework first
Purchasing a piece of jewellery is an important decision. Knowing what you want and what to expect will help you find the perfect piece that fits your taste and style.
Before you begin your shopping make a checklist.
- Work out your budget (and stick to it)
- Choose the gemstone you want
- Select the precious metal (gold, silver, etc.)
- Which brand suits you best?
- Would you like something custom-made?
By deciding what’s important up-front, you can avoid making the mistake of an impulse buy and regretting it later.
- Learn common jewellery phrases and terminology
If you can understand what a jeweller is talking about, you’ll be able to work out if a piece of jewellery is worth the price and any waiting time. Remember, if you have any questions – don’t be afraid to ask.
Knowing what you are getting will help you avoid any nasty surprises or extra costs.
- Refunds
Make sure you ask about the refund policy of the jeweller BEFORE you buy. Your sales receipt should include all the information you wanted to know before you made the purchase. This could include any reports or valuation details.
- Pricing
Jewellery is more than a purchase – it is an investment. Finding the right piece for the right price can be a little daunting. Take care when it comes to pricing and the quality that you pay for.
The danger of WAS and NOW pricing
The Australian Consumer Law is very clear about discounting and the well-known practise of Was/Now pricing. An item of jewellery needs to be offered for purchase at the higher price for a reasonable period of time.
“If the item has not been offered for purchase at the higher price for a reasonable period of time, the retailer must have sold that particular item a number of times at the higher price, before it can be offered at the NOW price.”
Don’t forget the setting
The setting of a ring or pair of earrings can make a huge difference to the look and value of your jewellery.
For example, the options for engagement ring settings is almost endless.
You can save a lot of time and heartache by asking yourself two simple questions:
How often will you wear the ring? (every day, on special occasions, etc.)
What will you be doing with your hands whilst wearing the ring?
If you are very active or using your hands in ways that could damage your ring, then choosing something like a high, claw set or brittle setting is risky.
The thicker the claws or more of them means a more secure setting for your gemstone.
Franco Jewellers – Quality you can wear
Jewellery should always be an enhancement. Jewellery should showcase both the craftmanship in its making and the good taste of the person wearing the piece.
That’s where quality shines brightest. That’s where Franco Jewellers stands out from the crowd with a truly outstanding range to choose from.
For a special selection of wedding & engagement rings, precious gemstone dress rings, watches & timepieces as well as custom jewellery, Franco Jewellers is the name to remember.
– Inspiration meets Imagination –
Experience and expertise all come together to give you the chance to enhance your life.
Nothing says ‘I love you’ or ‘you are truly special’ than a special piece from the very best in the jewellery business.
Franco Jewellers makes magic happen
See the difference here and now
Where to find Melbourne’s best jeweller
The stand out of all Melbourne jewellers on Collins Street
When it comes to jewellery, you want to have something that is truly special.
Something unique and something that showcases your good taste is always the goal.
Finding a special jeweller who can help you that special piece is a treasure in itself.
This is where you can waste a lot of time and money by heading to just any of the many jewellery stores in Melbourne. It could be that you think you’ve found a place that has the style of jewellery you’re after but the online collection doesn’t match the reality.
It is too often the case that an online jewellery store has used stock photos or special professional shots of jewellery that they no longer (or never did) sell.
Suddenly, you’ve wasted all your time searching and then visiting the store to come up empty handed and even broken hearted.
Why the top Melbourne jewellers are on Collins Street?
It has always been that Collins Street is home to the very best in fashion and style. It has been since the very early days of Melbourne’s evolution as a cosmopolitan city.
It’s no surprise that it is still home to the top jeweller in Melbourne.
Having the best jewellers in the Melbourne CBD makes sense. It is a way to cater for all the couples who work in and around the city centre and makes for a central hub of artisans of every description.
The finest jewellery you can find in Melbourne
Jewellery is not just a decorative embellishment. The finest jewellery should be an expression of the style and taste of the person fortunate enough to wear it.
Can you find quality jewellery right across Melbourne? It is possible.
Can you find a world-class jewellery store in a suburban shopping mall? Probably not.
If you want a truly impressive and special piece of jewellery you need to see a true craftsman. Think twice before you settle for something that is second best.
Remember, jewellery should be something special to you and the recipient. Don’t you both deserve something better than ordinary?
Outstanding jewellery from the stand out jewellers
There is more than just a touch of style and a hint of sophistication to a beautiful piece of jewellery. To make something that is outstanding takes a mix of creativity, craft and patience that all comes together in the finished work.
It is not something that can be mass produced. It is not something that can be faked. A true professional jeweller has honed their skills over many years in order to produce pieces that stand the test of time.
A timeless piece doesn’t have to be priceless. There is affordable jewellery that is adorable to look at and wear.
The Franco difference
From the perfect Engagement Ring to the ideal Wedding Ring – there is an eye-catching piece that will be perfect for you and your beloved.
You can also take the golden chance to have jewellery made especially for you.
What could be better than wearing your own special custom-made jewellery?
Making the magic of Melbourne jewellery yours
Where does the real magic happen? Of all the many and varied jewellers in the Melbourne CBD there is one that stands head and shoulders above the rest. This is the place where you will find simply exquisite pieces and a customer care that is beyond compare.
Special one on one service is a trademark of the team at Franco Jewellers.
The best Melbourne jewellers are on Collins Street – they’re right here at 260 Collins Street to be precise. That’s the only place you need to go – Franco Jewellers.
Quality jewellery and craftsmanship is right here waiting – because you’re worth it.
You can see the stunning range for yourself or shop online anytime – it’s all here 24/7
Franco Jewellers Melbourne
When is the best time to buy diamond rings?
Diamond Rings with a calling
Knowing when to pop the question is all about timing.
When it comes to diamond rings, the best time to buy one is just as important.
You could be saving yourselves hundreds, if not thousands of dollars if you know the perfect time to buy diamond rings.
There’s more than one thing to keep in mind when you are ready to buy a diamond ring. Let’s go through them one by one and hopefully save you time, money and headaches.
Timing is everything
The first thing to ask yourself when it comes to buying diamond rings is “Are you ready?”
There’s no point jumping into the buying stage if you haven’t done any groundwork on what you want and what is available.
Buying a diamond ring is a significant outlay. It should be given the same thought and consideration as buying a car. You wouldn’t just turn up to a car yard with an open wallet and choose a car on the spot. It makes sense to do your homework on the make and model and the features that suit you.
It’s a similar thing with buying diamond rings – you don’t just turn up to a jeweler and point to a ring that has caught your eye. Work out what you want and can afford first.
Things to consider
There are a few basic steps to follow that will help you navigate your way through the process, avoid pitfalls and ensure that you enjoy the thrill of buying a diamond ring.
- Have a budget (and stick to it)
- Research the style of ring you’re after
- Choose the type of diamond you want (shape, cut, carat, etc.)
- Work out which setting goes best with the diamond of your choice
- Do you want a custom-made engagement ring?
Knowing the answers to these points puts you in a much stronger position to find the perfect diamond ring.
Times to avoid
There are peak times for buying diamond rings. Buying around Xmas and Valentine’s Day are two periods to avoid. It might seem romantic but you will be paying for the privilege.
Keep a look out for special sale times and plan as far ahead as possible. The worst thing you can do is rush into a decision. There’s a good chance you’ll regret any bad choice.
Ask any friends and family about when they bought their diamond rings. This is real life knowledge that is worth its weight in gold because you can compare prices, the rings and get invaluable word-of-mouth about what to look out for.
The benefits of working with a trusted jeweller
Having a trusted jeweller on your side is one of the most beneficial things to buying the right diamond ring at the right price.
It’s especially important when you’re looking for a custom-made engagement ring or custom-made diamond wedding bands.
Having the right time to buy diamond rings on your mind will mean easier planning and set you up for a successful outcome.
Where Franco Jewellers stand out
Franco Jewellers are the team who can look after you at every step. Whether it’s finding the best diamond rings in Melbourne or wedding rings, gemstone rings and custom-made rings and jewellery – Franco has you covered in every way.
Forget pushy salespeople or the hard sell of a ‘dodgy operator’. Forget the poor quality jewellery of a chain store or franchise jeweller. With Franco, you’re getting top quality in everything they do and sell. The expert team go out of their way to make sure you understand what you’re buying and that it’s exactly what you’re after.
With an incredible range all backed by their trademark of true customer excellence, it’s no wonder Franco Jewellers are the outstanding team for jewellery that captures your style and imagination.
For the very best in exquisite diamond, wedding and engagement rings in Melbourne, the name to remember is Franco Jewellers.
You can see the difference right here and now
What is the difference between a mined and lab-made diamond?
You could be one of the many to wonder what exactly is the difference between a diamond dug up from the earth or one made in a laboratory.
This is a question that could be weighing on the mind of anyone about to buy a diamond, especially a diamond engagement ring.
What is the difference between the natural and man-made diamond?
There is an almost magical way the range of spectral colours shine in direct light is the key to its charm. Both versions of a diamond will play with the light in the same way.
Diamonds are fundamentally pure carbon. There are traces of other substances which often gives them a yellowish colour (or even the rare blue colouring). Natural diamonds often contain miniscule amounts of other material trapped as the diamond starting forming.
Man-made or Lab-made diamonds have many of the same properties as a natural diamond. Even a qualified jeweller or gem expert could not be able to tell the difference in the two just by sight. It actually takes specially trained staff with sophisticated equipment to identify the natural from the man-made version.
It’s interesting to know that Lab-made diamonds are real diamonds.
Does the difference in diamonds matter?
When it comes to diamond rings and jewellery, there is a difference that may matter more to some people than others.
There is the classic big C’s of clarity, colour, cut and carat, yet one above all else can be the most decisive factor of all – Cost.
In today’s market, you can buy a man-made or Lab-made diamonds for a third or less than the price of mined diamond.
It’s no longer a matter of choosing between a real and fake diamond. A diamond can be Lab-made or Mined – both are diamonds.
The Pros & Cons of Natural vs Man-made diamonds
It’s often best to look at the advantages and disadvantages of something to better weigh up the options of deciding one way or the other.
As far as Natural vs Man-made diamonds go, here are a few of the main issues to contemplate.
The Pros of choosing Man-made diamonds for diamond rings include;
- PRICE – you should be able to pay 10% to 30% less on a man-made diamond than a natural diamond. The savings increase in the case of coloured diamonds.
- SUSTAINABILITY – it is assumed that less energy is used to create a lab-made diamond than to dig out a natural diamond from deep in the ground.
- ORIGIN – you will always know the origin of a man-made diamond and be sure there is no chance it is not part of supporting wars or child labour.
The Cons include losing the following attributes;
- PRESTIGE – If you tell people that you have a lab-made diamond engagement ring, they may not understand and assume that you have paid for a fake diamond.
- UNIQUENESS – Lab-made diamonds are not one-offs like natural diamonds are. Being mass produced in a diamond factory cannot have the glamour of a natural diamond.
- HISTORY – a diamond that has been recycled over many years can have a rich history to draw from and a wonderful story to tell. Having one of the diamond rings handed down from generation to generation – “this was my great-great-grandmother’s diamond engagement ring” – has a warmth and charm of its own.
There are many elements to factor in to your decision about which of all the diamond rings will suit you best.
What matters most to you, whether it’s price, romance or peace of mind, is the true key to choosing the right diamond ring.
Finding the Best Place for the Best Diamond Rings
There are everyday engagement rings and then there are diamond engagement rings.
Once you have weighed up all the options with choosing a diamond, finding that perfect ring should be easy.
Now it is.
The very best engagement rings Melbourne has on offer are available now at Franco Jewellers.
The expert team can take you through the entire process of finding the right diamond for you. From the variety of cuts to having a custom designed diamond ring made for your engagement, it’s all here waiting, right here at 260 Collins Street.
Our consultants will take the time to have a special ‘face to face’ consultation where they can go through everything you want from personal preference, design and working to your budget.
The quality at Franco Jewellers is unsurpassed.
For more details on the best diamond engagement rings Melbourne has on offer, contact the Franco team today.
The top jewellers in the Melbourne CBD
The Melbourne Jewellers Collins Street is famous for
Jewellery is more than adornment – it can add charm and character.
That’s what is special about Melbourne’s Collins Street.
It’s always been home to the finest jewellers in Melbourne.
It has been an important street ever since the founding of the city. It’s best-known as the most fashionable of Melbourne’s city streets.
It’s no wonder the most fashionable stores and retailers are always looking to get their names on a Collins Street awning.
These days, quality merchants and artisans still find their place on this special thoroughfare.
It’s just one of the reasons that you’ll find some of the best jewellery stores are in the Melbourne CBD and the top Melbourne jewellers on Collins Street.
Jewellery in Melbourne
Special and truly stunning jewellery is a signature item. The very best jewellery can be found on display in the windows of jewellers throughout the Melbourne CBD.
There have been famous names who have come and gone throughout the years.
This was no better expressed than the outpouring of emotion when Kozminsky Jewellers closed its doors after some 166 years. It was a Melbourne institution, right up there with Pellegrini’s, Henry Buck’s and Myer.
Melburnians have always had a special affinity for quality jewellery.
Why are the best jewellery stores in the Melbourne CBD?
Traditionally, you would find the best Melbourne jewellers on Collins Street.
From the 1980’s, there began a spread of jewellery outlets throughout the suburbs and across the suburban shopping centres.
They are still prominent in those retail hubs but they have a very limited selection. Rather than stock any jewellery within a quality range, these outlets are often more concerned with selling the gimmick of Duty-Free watches & diamonds.
Why choose high-quality jewellery over simple cast jewellery?
When it comes to buying mass produced jewellery, you won’t always know exactly what you’re getting and what you’re paying for.
Much of the jewellery made overseas is not what it should be and not up to standard.
There have been numerous examples of illegal plating. Episodes include silver being plated with copper – which was then plated with another element to stop it tarnishing.
There have been instances of gemstones falling out because they were not properly set, gold being stamped as something better than it is and gold so thin that it could be marked with just a fingernail.
Whilst price is important, quality is paramount when it comes to jewellery. You want to have something that will look stunning and last for years to come.
The Franco Jewellers Difference
When it comes to finding the very best jewellers in the Melbourne CBD, you can’t go past Franco Jewellers.
The styles are nothing short of stunning. The looks are truly captivating.
Not only will you find yourself in a world of world-class jewellery, you’ll experience the special personalised service that Franco Jewellers are famous for.
From the perfect Engagement Ring, a gorgeous precious Gemstone ring to a superb range of beguiling jewellery.
You have the golden chance to have your very own jewellery made especially for you.
Is there anything more precious than wearing your piece of custom-made jewellery?
Making the magic of Melbourne jewellery yours
Where does the real magic happen? Of all the jewellery stores in the Melbourne CBD there is one that has some truly special going on behind its doors. From eye-catching and exquisite pieces to the very best in one on one service, you have one special place to go.
Yes, the best Melbourne jewellers are on Collins Street – they’re at 260 Collins Street to be exact. That’s where you’ll find the friendly team at Franco Jewellers.
Quality jewellery and craftsmanship can be yours – because you’re worth it.
You can see the beautiful range for yourself or shop online anytime – it’s all here 24/7
